You have 21 wedding bookings on the calendar for May 2026 against 32 in May 2025 — pacing 34% behind year-over-year. The drop is concentrated in the high-margin "Wedding Captain" line, not in the day-rate sedans we run for after-parties.

The cause is not the market. Two of last May's largest weddings were Pine Tree Productions and a brokered Tribeca venue deal that both came through inbound. Neither has reordered. Pine Tree quietly pivoted to a competitor in Q4 — your team does not have that named in the CRM yet.

The window to recover is shorter than it looks. May weddings book between February and mid-March; you have already missed the window for organic inbound. The remaining lever is direct outreach to the 14 wedding planners on your past-customer list, with a same-week response and a same-week onboarding offer.

Recommendation: hold a 30-minute call with the top three planners before Friday. Have Concierge draft three versions of the outreach: a referral favor, a discount the planner keeps, and a one-time complimentary stretch upgrade. Decide which one you'd say yes to.

Out of the 1,398 trips you ran in April, almost two in five were airport transfers — but they only paid for 23% of your $341K top line. The rest of the work — wedding, hourly, theater, shopping — does the heavy lifting on margin while a flat-rate JFK queue eats your sedans during the highest-revenue evening windows.

This is not a fleet problem; it's a positioning problem. Best Limo's brand promise is the night, not the airport. Every JFK flat rate you confirm is a sedan that won't be available for an evening hourly at twice the rate. The airport business is a feeder — useful for filling daytime slots — but you are letting it dominate the schedule.

Recommendation: tier JFK pricing by time of day. Charge a meaningful premium for evening pickups (5–10 PM) so the airport queue self-selects out of the wedding/hourly window. Concierge can A/B the change with the next 30 corporate bookings.